Top 6 Businesses That Can Take Benefits from Mobile Apps

Every business irrespective of their size needs to promote themselves. Without advertisement it is difficult for the enterprises to survive because it is important for them to stay connected with their customers and give them information’s about their product and services.

In earlier times, print advertisement was the best way. Slowly and gradually television advertisement made its way in our life. Currently digital advertisement is the talk of the world and enterprises are shifting their focus on mobile applications and mobile websites.



Almost every business can take benefit from mobile application because this is the only way to be connected with your consumers round the clock. Some of the industries which can take huge benefits from mobile apps are:

FMCG

This is a very consumer based category and the companies which are dealing in this sector are regularly launching new and better products in the market. The competition is intense in this segment. With the help of mobile application, these companies can always stay connected with their consumers and send them new updates etc.



Live example application- Evernote Food

Healthcare

Mobile applications are creating a boom in the healthcare segment. Lots of hospitals are signing up for the mobile applications because it gives them the opportunity to be connected with their patients. Even the patients like to have an app of hospital handy because they are able to get in touch with their doctor, hospitals etc. in case of emergencies.



Live example application- Catamaran

Fashion brands/clothing brands

Now who does not know that fashion brands regularly launch their new collection in order to serve best and up-to-date clothing line to their consumers. Mobile application can help the fashion brands to send latest tips to their customers and indirectly sell their products.



Live example application- ZARA

IT industries

There is no better way for technology companies to show their work through a unique mobile application. They can showcase their previous work and other dynamic ideas through mobile application perfectly. Even lots of IT companies are making mobile applications in order to serve their customers and grab new markets.



Live example application- Accenture

TV Channels

Yes, TV channels can take huge benefits from mobile applications. The users can check out the movie schedule on the go, set the reminders for their favorite shows, check out the latest videos of the shows etc. The possibilities for the TV channels and mobile applications are endless.



Live example application- USA TV

Travel companies

Lots of people book their tickets online while they are driving, eating lunch etc. A handy mobile application from a travel agency will help them to do their booking online hassle-free. What more, they can even talk to the travel agent with a call to action feature available in the smart phone.



Live example application- Bravofly flights



The list is endless because almost every business can take benefit from mobile applications. The best advantage which a mobile application can give you is round the clock connectivity with your customer. Unlike the websites, the server of mobile application are never down and there is no need to load them every time. They are available in your smartphone, you can use them anytime.

Let’s Look At 2013 With The Eyes Of Google Trends

Year 2013 is about to end and now when we look back, we become nostalgic thinking about the good and not so good things which happened with us in 2013. Recently, Google did the same thing and made us remember the year 2013 with “Google Trend” that can be viewed here.

The trends of 2013 have been divided into the categories of top trading, people, events, athletes, consumer electronics, Google+ hashtags, movies, TV shows and so on. Some people/event made it to this list because they did something meaningful whereas others are there because the world cannot get enough of them (Pun unintended!).



While late Mr. Nelson Mandela is soaring at the first position on the “people list” as well as “top treading”, the royal baby has also secured seventh position on the “top trading” gradient. It is really interesting to see that brave Ms. Malala Yousafzai is also in the list (rather, has secured third position) and people are getting aware about her movements & the cause which almost killed her in past.



It looks like a lot has happened for Miley Cyrus in this year because she was not only in the news throughout 2013, she has also made it to the list of google trend under the category of people (5th position) and her video of “Wrecking ball” is shining at number 5th position on YouTube video list. If this was surprising for you, wait till you hear this-she also has her hashtag on the 4th position of Google+ hashtag list.



In the Event Category, the bomb blast which happened during the Boston Marathon topped the list. However, it does arouse some of the painful memory but at the end we are waving goodbye to 2013 and all its sorrow memories should go away with it only.



Let us welcome 2014 with smile on our faces and hope in our heart for the best.



“We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year's Day.” ― Edith Lovejoy Pierce

Which Is Better Resource Augmentation or Project Based Outsourcing?

Resource augmentation vs. Project based outsourcing

IT industry is growing at a very rapid pace. More and more people are getting employed on regular basis by the IT companies. However, not all the companies have the ability to give sustainability as well as security to their employees and they scale the size of their company as per the requirement of the project.



It becomes very difficult to keep selecting and hiring a person and then let go of him after the project is completed. Hence, the trend of resource augmentation and outsourcing is becoming very popular. So what is Resource augmentation and project based outsourcing? Let’s have a look-

Resource Augmentation-

In resource augmentation, the resource becomes dedicated extension of your development team. You can talk to them directly without any channel. You communicate with your dedicated resources as often as you like through phone, chat, e-mail etc. The enterprise can also demand for the regular status update by the end of the day. This resource will only work for your project during the length of the contract. Some of the outlines of staff augmentation are-

• Communicate directly with your resource for as long as you like.


• The resource will only be dedicated to you and will not work with any other client during the length of your contract.


• You can hire this resource for the longer duration as well. You can even extend the contract as per your need.


• You can even ask him to guide your in-house team and use them to their maximum core expertise.


• The resource will make sure that your company is delivering the project which is not over budget and within the times lines.

Project Based Outsourcing-

Unlike staff augmentation, in project based outsourcing the resource can work on many other projects along with your project. There is no exclusive clause which is being implemented on the given resource. In this type of agreement, you have to specify the terms and condition as well as your requirement in advance. After you laid down your requirements, you and project manager will agree on a delivery schedule. You will have a weekly meeting with the resource where you may ask any question, give your feedback and take the update on the scheduling of the project. The outlines of project based outsourcing are-

• You can talk directly with the resource generally once a week.


• All the software requirement must be defined before the beginning of the project and the delivery must be pre-fixed.


• Resource also works for other projects as well.


• You can hire these resources for any length of time.

After looking at the above said points, we can certainly say that both resource augmentation and project based outsourcing have their own advantages. You can pick the option which you like and suits your requirement.

Omnie Solutions Celebrated an Event Called Table of Love

An Expression of Love- to show
that We Care!

Once Alan D. Wolfelt said – “Food is
symbolic of love when words are inadequate.” Omnie decided to celebrate Thanksgiving
in a unique way by organizing an event called “Table of Love”. It is common knowledge that food has the power to unite
people together in a strong bond. This event was just an expression of our love
and a token of gratitude to each member of the Omnie family.

On December 2nd, 2013, Omnie Solutions (I) Pvt. Ltd organized an
event called – Table of Love where
selected female team members (those who had participated) of Omnie family
cooked something at home  especially for
their colleagues and brought it to office. It was a fun event and more
importantly, a competition where we asked for “blind tasting” of the dishes which
were a part of the lavishly spread out cuisine. Each and every member of the
Omnie family was supposed to vote for the 3 most delicious items in the extravagant
menu. From Angoori Rasmalayi to Idli Sambar. From Litti Chokha to Mushroom
Korma or an authentic Multani dish, Sarhadi Multani Khoya. Girls had made
different cuisines from different states of India. The efforts put in by the
participants was incredible and highly commendable. 

This activity was carried out to
increase the team spirit of the Omnie family and to express the love we feel
for each other. For this simple reason, the event was called “Table
of Love”. Girls grabbed this opportunity with both hands and took it as
the perfect day to showcase their culinary skills. The event commenced at 3
P.M. in the Omnie cafeteria, with each mouthwatering and delicious dish
displayed on the table. Volunteers ensured that everyone got just enough food so
that they could judge the taste of the dish. A menu card mentioning the name of
each dish was placed in front of the item and all the people present in office
were asked to mark the 3 most favorite recipes of the day in that menu card
itself. The terms and conditions of the competition warranted that the participants
do not disclose the names of their dish to anyone. Dishes with the maximum
votes were elected winners and were given exciting cash prizes of Rs. 7000, 5000 and 3000 for the first,
second and third positions respectively. The creator of the best dish was also
awarded the Apron with the words “Omnie Chef” inscribed on it.  

While the “Angoori Rasmalai”, prepared by – Nidhi Maheshwari was adjudged the
winner, the “Chatakakedar Chatpatte Chole”
prepared by Sudipta Dey and the “Badam
Halwa” prepared by Sayali Shah won the second and third place respectively.
All the other dishes were also a delight for our taste buds and the Omnie
family really thanked the participants from the bottom of their hearts. Creating
this magical experience would have been impossible without everyone’s much
valued efforts. Moreover, girls who had participated in this event even got Rs. 1000 each as token of appreciation
for their efforts. Our grand menu list included – 

Even though everyone had their
lunch during their lunch hours, yet they enjoyed their “Plate of Love” with
everyone. It was indeed a special moment for all of us, as everyone treasured
the gratitude of love they had received from each other. This Table of Love was
such a success that we have decided to organize many such events and activities
in future. This event was not just the best way to showcase your culinary
talents but to show that when a woman cooks a meal for her family, she ensures
that her dish is garnished with a special ingredient called “love” which makes
the dish extra special. 

We would like to conclude by
saying that “People who love to eat are
always the best people.” – Juila Child

Can Cloud Computing and Social Media Live Without Each Other?

Every company is using cloud services these days. Initially market was not very keen towards cloud computing but it seems that cloud computing is here to stay. Rather, it will be better to say that it is here to stay for long. We all have read and heard enough about the advantages of cloud computing and of course got use to them as well but there are so many verticals of cloud computing which is yet unexplored.

Social media is an unmapped side of cloud computing. We all don’t even know that we use cloud computing on daily basis when we use our social media channels and apps to send messages, chat with our friends, send pictures and locations etc. Now, when we know that we have been using cloud computing, it looks more promising to us, isn’t?



It will be wise to say that social media actually runs on the cloud. All the social media functions we perform, they use cloud to complete that action. Like when we post a photograph on Facebook it goes on cloud, when we upload a video on YouTube it goes on the cloud, when you send message to your office colleague on LinkedIn it goes on cloud.



Some of the basic advantages of using a cloud server for social media are:

• Real-time updates


• Mobility in receiving and sending information


• 24x7 connectivity


• Secured data and information

Technically social media will not at all be that exiting if we eliminate all the functions which cloud performs from the social media. We all love social media because of the features provided by the cloud server.



The storage of social cloud would not have been possible without the dynamic infrastructure of the clouds. Now lot of public places are using your Facebook login as the check point. They are not using their own login system and trying to bring everything under one umbrella. Recently, even the Airport authority of Canada has started giving the access of Wi-Fi with the personal login of your Facebook. This way they are not only checking your identity but also saving a lot of time of the user by not compiling him to create a new login.



The concept of social media works on the interpersonal relationships which has been with the users over number of years. It is very important for the cloud server to protect the integrity of the communication otherwise the user will not like to converse with their friends and family over social media websites. Now, cloud servers are offering lots of enhanced security mediums in order to make sure that nobody can compromise the security of the cloud server.



If we consider all the above said points, we can certainly say that the essence of social media will be lost if we forgo the cloud computing.



image source: revenews.com

Open Source Staff Augmentation - Win-Win Situation for Everyone

Small business owners often find themselves in the flux with the decision to hire more staff or outsource their project. Hiring a right kind of talent for your business can actually be a very daunting task. Most of the time, it happens that you need especially skilled people for a project or two only. You do not wish to hire them on your company’s payroll.

Resource augmentation can be a solution to this problem. With this process you can actually hire very skilled professional for any duration of time you want. They will not be on your company’s payroll and there are no additional liabilities which you need to take over your company while hiring them on temporary basis. There is on minimum duration of the contract, you can hire an employee for 1 day as well.



It is most beneficial when the enterprises have to deliver a large scale project on a tight deadline. In such scenario, staff augmentation can be the best option available. The enterprises can pick the hours as well as number of people they want to hire on temporary basis. These people are fully supported by the back-end of their original office and they know how to juggle between the resources and get the best inputs from them within the limited time and budget constrain. By properly understanding the benefits of resource augmentation, a company can be equipped with the best IT staff in the industry and with no overheads or liability on their head.



Some of the major advantages of staff augmentation are:

No hiring hassles

The enterprises do not have to invest their time as well as money in the hiring process, they just have to select people from the boutique of the IT Company. They do not have to wait for the notice period of the employee, the retirement benefits etc.



In resource augmentation, the enterprises just have to give their requirement to the IT Company and they give them people as per their requirement.

Cost effective solution

Technically you are only paying to the employees till the time they are working on your project. There is no need for the company to pay these consultant round the year nor do they pay for their vacations and medical bills. These consultant are the liability of the IT Company and they seek all their benefits from them but still they work for you.

Unlimited availability of the resources

This type of structure gives you an opportunity to hire unlimited number of resources for any length of duration you want. The companies can also pick different resources at different level of their project. These resources will exclusively work on their project and will be available to give you the answers of their query on 24x7 basis.



These all are just some of the advantages of resource augmentation. More and more companies are looking at this solution in order to maximize their resources and minimize the cost and long term liability.

Who could be Possible Competitors of Google Glass?

Google is known for setting the trends then be its search engines or YouTube. Early his year Google has launched an amazing product called Google glass. Although this product had its own lacunas but still, this product was well received by the veterans of Silicon Valley.



Now towards the end of 2013, Google is ready to launch the updated version of Google glass in which they will be launching upgraded software and some unique applications. When the review came for Google glass most of the users found the following problems with them:

• Very fragile design


• Low battery life


• Lack of cuter stealthier design

It is expected that Google will deal with all these problems in its updated version of Google glass and this product will be very robust however, the price is expected to be just same. So, I was the other day thinking of some small players who already have same product and they are very economical as well. Some of the companies who are manufacturing similar product like Google glass are:



#1

Recon jet

This is one of the company which can take Google glass in the boxing ring head on. Their product is available in one third of the cost as compared to Google and they have some amazing features like GPS, social media, weather, maps etc.

#2

Epiphany eyewear

The design of this glass is not as cooler as recon jet but still it is fulfilling the purpose like any other glass would not. This glass is also synchronized very well with all the social platforms specially twitter, Instagram and Facebook. In all honesty, this glass is lacking lots of functions which Google glass is offering.

#3

GlassUp

GlassUp again offers an amazing design and it can be used for e-mails, texting, tweets, Facebook updates etc. This glass makes sure that the user is always connected with the outer world. This glass has taken the concept of augmented reality to the whole new level and it is likely to give tough competition to so many apps available in Google glass. This glass can also be called as- enterprise solution provider.

#4

Vuzix Smart glasses

Now this is not actually a glass because it’s an extension of your smart phone however, it has all the functions which other glasses are offering. The user can use social media apps, use this device as a hands free etc. This device is an edge which is providing a new dimension to augmented reality and mobility.

In the end it can just be said that soon GPS will be replaced by the cool glasses which will not only give us directions while driving but will also do other tasks for the users simultaneously.

I’m future, I’m revolution, I’m an innovation, Samsung is saying all of it through I’m watch

At times, when we look back we see that twenty years back the life was too simple because we had no gadgets. But now, we are surrounded by the gadgets which are becoming smarter by the day and they are simplifying our life so much.



Earlier there were telephones, then cordless, then pagers, then mobile and then came our very beloved smartphone which swamped the market. Now, there is hardly anyone who does not have a smartphone. From our morning alarm to the reminder of our evening dose; everywhere our smartphone is playing a very vital role.



Now, the new era of revolution is starting with Samsung’s I’m watch. It’s a watch which has great potential and will eventually turn market in its favor. Although, some similar products were available in the market but as per the developers of I’m a watch-it is the first true smart watch.



Of course, there are some features which are unique in I’m watch such as it’s not just an extension of your smart phone like other products available in the market. While there’s a call on your smart phone I’m watch enables you to answer or reject a respective call, it just does not displays the notification which is the case with all the watches in the same segment.



This product of Samsung run’s with Bluetooth and it is very easily compatible with Android and iOS.

This device is also connected with the social media apps such as FB and I’m tweet. One can just update their status without using a smartphone.



Some of the amazing things about I’m are:

• You are always connected with the put world


• It also performs as a hand free while driving


• You can sync all your music in your wrist gear


• It is available in elegant seven different colors and designs


• Lots of useful applications are available

I’m watch was well received in Mobile World Congress 2013 which took place in Barcelona in February. The usability was not at all an issue because the product is very use friendly and it is not barged with overly complicated buttons and bulky features. It’s a very smart watch which can be used for performing different routine task with great connivance.



It will be really interesting to see how the other prominent players of the market will deal with this or will they also come up with some products on the same line. For sure, google is planning to launch something similar. We hope to see some amazing products in near future which can also be substitute as innovative enterprise solutions and can open new door for mobile app development companies.

Celebrations of Diwali in the Premises of Omnie Solutions

Diwali is the biggest festival of India, it is celebrated with lighting diyas, firing crackers, distributing sweets and wishing good health and wealth to near and dear one’s. It is celebrated in honor of lord Rama’s return to his hometown after gaining victory on evil Ravana.

Omnie Solutions is a one big family where every member of the family displays his own unique culture. In Omnie, we have our colleagues from Uttar Pradesh, Jammu and Kashmir, Patna, Punjab, Kolkata, Bihar, Uttarakhand and so on. We respect each and every culture in office and celebrate all of them with great pomp-and-show.



The celebrations of Diwali started in Omnie Solutions two weeks before the Diwali (Yes, it is true!!) and the spirit of the celebrations was in the air. The building of the office was lit with innumerous lights of red, blue, green and yellow colors. It was looking so beautiful that people were clicking pictures to set an example.



Like we celebrate all the function in our home with our family members, here in office we celebrate all those festivals with our extended family-Our friends-Our colleagues. As a part of two week celebrations, lunch was organized by the company for all the Omniehite’s. Every day some new cuisine came as a lunch in the office. North-Indian, South-Indian, Chinese, fast food etc. cuisines were available in our menu. We all ate together in our cafeteria and shared a bond which is not easy to break.



In the second week, evening snacks were organized for all the Omniehite’s. From Kauchori to croissant, burger to pastries everything was presented. The whole office was buzzing in the spirit and there was a spark on everyone’s face.
Omniehite’s together also decorated a wonderful Rangoli on the entrance Omnie Solutions and it was so pretty. However, more pretty was the togetherness which was shown by everyone while making a Rangoli. They were splashing colors on Rangoli as well as on each other. And in the end, we got a beautiful Rangoli!



This is the kind of culture we have at Omnie solutions, everybody here work as a team and they always stand-by each other no matter what. Together we grow-we beat deadlines-we win!!

The Future of Cloud Computing Services is Very Promising-$22.6 Billion by 2016

Every IT company is buzzing about the advantages as well as future of cloud computing services and its enabling technologies and indeed it looks very revolutionary. It is giving the benefit to all the IT companies who are providing innovative solutions to other enterprises.

What is cloud computing?

Every enterprise is asking the same question…..What is cloud computing? What can it do for the business encroachment? Well with cloud computing the enterprises can focus on their business without being hassled by the regular IT department needs.

                                             Image: credited from Wikipedia

              

With the innovative solution which are offered by cloud computing, the enterprises do not need to think about the critical important business areas like data security, infrastructure investment, regular updating of the machines etc. They can now hire a company who can do it all for them at a very minimal monthly cost.

Some of the basic advantages of cloud computing are:

• Excellent integration of web services.


• No prerequisite to install the software as well as hardware in the office premises.


• Faster growth without any major investment.


• Regular support and application customization as per the requirement.


• Automatic updates and regular application up gradation.

Infrastructure of cloud computing

Infrastructure of cloud computing is very promising, it saves a lot of administrative cost. Cloud computing services almost cost half to what the regular IT staff would cost to an enterprise. More so, the prompt support from the companies providing cloud computing services saves a lot of effective time of the patrons. Some of the major areas where cloud computing saves the cost for an enterprise are:

• Customization of all the application on the server as per the need of an enterprises.


• Easy and real-time reporting. The patrons can easily download the real-time data from the servers in order to get a live updates.


• There is no additional cost for the security of the data. All the companies providing cloud computing services are well-equipped to provide enhanced security measures to their client with a robust data back-up system.


• Most of the servers provide multi-lingual support in order to have a global support for the application.

The future of cloud computing services

The future of cloud computing service is very bright because every enterprises are looking for the solution to expand themselves on global platform while investing minimum on their infrastructure. As per the recent survey conducted by Market Monitor, the cloud enabling technologies will grow from $10.6 billion to $22.6 billion by 2016. It is significant to mention that it will be a compound annual growth of 21% which is huge.

                                                  image source: Market Monitor



Some other services such as Cloud-as-a-Service, Software-as-a-Service etc. are also gaining popularity among the small enterprises. As per CAGR, cloud security technology will have the greatest growth rate and it will grow by 29% till 2016.



If we look at the above given figures and market predictions one can certainly say that cloud computing service providers are for sure looking at a great feature. They will be the trend setters who will be enhancing the way for technologies for generations. We hope to see some of the amazing new cloud computing features in next couple of years!

Can HTML5 Be The Future of Web Development?

There is no doubt that HTML5 is becoming favorite of the market. Developers, companies as well as service providers are opting for HTML5. So, yes perhaps we can say that HTML5 will be the future of web development. And it is here to stay for a long time indeed.

HTML5 has many new features such as <video>, <audio>, <canvas> etc. which can be integrated with SVG content. Due to all these elements it is very easy to integrate multimedia and graphical content to web without using any third party plug-in.



Some of the other advantages of HTML5, are-

Empathy

Web world is continuously changing. Now websites do not only give information to the user they also require to engage the user as well. To achieve this purpose, developers now have to use fluid animations, play music on the background, steam live video’s etc. on the website. Until recently, they had only one option to integrate their site with the help of flash, JavaScript or flex. But all these tools take so much time to get developed and also increase the complexity of the website. But now with the help of HTML5 one can do so much with the website such as- embed video and audio, high quality drawings, charts and animations without using any third party plug-ins.

Enhanced semantics

With HTML5, one can see the clear coding on the page and the values of headers and footers are clearly understandable. Because the codes are very standardized, it is easy for a lay man to also understand the back-end page and change the values, if required.

Consistency

HTML5 brings greater consistency to the website. This feature helps great deal to all the designers and developers because they can immediately understand the structure of the web page and can develop it further.

Better storage system

This is one of the best feature of HTML5. It’s kind of a mix between the regular old cookies and database of client side. However, it is certainly better than cookies because it allows for storage across several windows. It is a secured medium which will persevere data even after the browser is closed.



When you are able to store data in the browser of the user, you can easily create apps features like-storing user information, loading previous state of the application etc.

Development of games

Yes, you heard it right. You can develop games with HTML5 using <canvas> tag. This platform provides great way to develop games which are also mobile friendly. They are also easier to build, in comparison to flash games and take way less time to get developed.

Development of mobile website

Creating a mobile friendly website is very easy on HTML5 platform. It is a customized tool which can develop apps and websites without taking too much time. As we all know mobile flash has been discontinued by Adobe, one can certainly use HTML5 for the mobile application development.

Doctype

Now all you have to write is <doctype>, nothing less nothing more. Now there are no long line of unreadable codes, no more non-understandable head tags etc. You can simply put the above said value on your backend, and you are done. Besides being simple, the best part about this is that it is readable by all the browsers.



If we consider all the above said points, we certainly be able to say that HTML5 can be the future of the market. It is offering all the best things to the developers as well as to enterprises.

A Whopping no of 102 Billion Mobile App Will Be Downloaded in 2013

Smartphones are successful because of the applications they offer to their consumers. People are buying smartphones so that they can use all those useful applications which can make their life easy. On September 19, 2013 Gartner Inc. (Technology Company) said that the number of applications both free and paid will soar to 102 billion by the end of 2013.

It is surprising to see that, 2012 has seen the download of 64 billion apps. It is expected that this number will reach the sky-high of 269 billion in 2017. The revenue from mobile app will be $26 billion in 2013 with comparison to $18 billion last year. This is a very good amount considering that this sum is only coming from paid application and only 9% of the total application are paid.



The android and iOS app store are likely to rule the market with the combine share of 90 percent of global downloads by 2017. In June 2013, Apple reported that they have more then 9, 00,000 applications and google said that they have more than 1 million apps in google play store. Both stores have rich environment and very active community which is continuously developing applications for them.



Windows phone and BlackBerry are lacking behind because they don’t have a very active community which are developing applications for them aggressively. Currently these both platforms have less than 5 percent of market share and it is likely to go down in near future.



It is surprising to see that, 2012 has seen the download of 64 billion apps. It is expected that this number will reach the sky-high of 269 billion in 2017. The revenue from mobile app will be $26 billion in 2013 with comparison to $18 billion last year. This is a very good amount considering that this sum is only coming from paid application and only 9% of the total application are paid.



The android and iOS app store are likely to rule the market with the combine share of 90 percent of global downloads by 2017. In June 2013, Apple reported that they have more then 9, 00,000 applications and google said that they have more than 1 million apps in google play store. Both stores have rich environment and very active community which is continuously developing applications for them.



Windows phone and BlackBerry are lacking behind because they don’t have a very active community which are developing applications for them aggressively. Currently these both platforms have less than 5 percent of market share and it is likely to go down in near future.



Availability of free mobile applications is the major driving force behind all these numbers. Lots of useful applications are available free of cost to people who are becoming addicted to their smartphones. From the morning alarm to bed time prayers, there are application to support you. Free applications are more popular in all the segments. About 90 percent of the total applications which were downloaded in 2012 were free. This year almost 91 percent applications which are being downloaded on the mobile of the users are free.



Apple app store is offering about 60 percent application free of cost and Google play store offers about 80 percent of its application free of cost to its consumers. Users can check the rating and reviews, file size as well as comments before downloading the application on their handsets. After looking at the trend closely, we will find that most of the users opt for the application for the purpose of fun.



Gartner also alleged that in-app purchases adds up to about 11 percent of the total app store revenue. It is a figure which is likely to rise to 50 percent by 2017. An in-app acquisition occurs when a user download a game, music or any other application free of cost and then upgrade its feature by paying money to the application manager. This mechanism requires a special code to be written by the developers in order to give access to the people who have paid money for the upgrade. In-app acquisitions are a substantial percentage of Apple App Store revenue on iPhones.



In-app revenue is more successful and common because users are ready to shed some money when they are happy with the experience and convinced that the application can be very useful for them. Most of the gaming companies are also adopting this concept. However, this practice also push the developers to come-up with something which is unique and no other company has it.



We hope to see some of the amazing mobile apps, paid or free, from mobile app development companies in future which can bring more innovative solutions to simplify the life.

INRIX Will Be Launching a Traffic 5.0 App with Google Glass

INRIX has unrevealed that their newest traffic 5.0 app will be available with Google glass. This application will be compatible with android, iOS, windows phone and some specific versions of blackberry OS. The software which will be launched by INRIX with this new version of application is expected to deal with the major problem of traffic congestion. INRIX is expected to give the solution of annoying traffic problem to masses in next two weeks (The expected launch date is October 1st Week).

As we know, it is very dangerous to interact on phone while driving or keep looking into your GPS screen for the alternate route. This Google glass will be adjusted on your eyes with your hand behind the steering wheels and mind on the road. This road traffic application will guide you through the traffic without creating any major hindrance.



INRIX Traffic 5.0 will be very easy for the driver to use with a build-in voice command. This software will have the features like traffic maps, live cameras, message sending of your arrival time and all other amazing thing build on one screen only.



So far, INRIX was trusted by Audi, BMW and Ford but now this application will be available for every user. This new mobile app version will also going to be the first app which has been designed for Google Glass which will allow users to offer ETA’s and best route while driving.



This traffic app will be pretty similar to the smartphone variant, but with Google Glass which is powered by Android OS there will be some unique functions such as push notifications when the driver will approach towards traffic congestion or accident areas. This application will also send ETA’s alert to your family and friends if something happens via Google Talk or e-mail.



Some of the basic advantages of Google glass with INRIX traffic 5.0 app, are -

Avoid Traffic Delays

Application tells you if you will be facing any traffic in your path. You will get notifications about the congestion or an incident which may have happened ahead of your route. You can also ask for the alternate route. This application basically provides the route based on your final destination.

Share the Incident Photos

You can click photographs without using your hands while driving. You can tell your Google glass through voice command to click a picture and it will do it for you. You will be able to store these pictures on your G+ account as well as in your app account. You can also share some of the latest incident pictures on the road.

Send your Location

You will be able to send your location and whereabouts to your family and friends while driving. You can even give them a head start of your arrival time while driving. This will be possible through Google talk message or through e-mail.

Compare Route and Timings

Application will show a prompt message once you reach your destination about how much time you took etc. You can actually be able to compare some of the alternate routes and see which one is best for you.



We would love to hear, what you think about this new invention and do you think they will actually be able to change the world with this new invention. Leave us a comment and share your views.



It’s amazing to see that technology is pacing so fast. Mobile app development companies are also doing great to fulfill the demand of this growing market. We hope that in near future we see more innovative enterprise application development which can bring revolution in the market.



Information source: INRIXTraffic

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iPhone 5S vs. iPhone 5C - A Fair Comparison

Apple finally launched the much awaited iPhone 5S and iPhone 5C on 10th Sep, 2013. They have retired the iPhone 5 however, iPhone 4S and 4 are still available in the market. This is the first time apple has launched two new iPhone’s at the same time in the market.



When you see both the phones and compare their features, you will see that there are following difference between the two phones. Some of the major differences are-

Price difference

Of course, this is an obvious point because iPhone 5C is meant to be a low budget phone with which Apple is trying to grab hold of the Asian market. In the UK market, where apple is still ruling they have launched their product at a whopping price of £720 (64 GB model) for iPhone 5S whereas iPhone 5C is available for £569 (64 GB model).

Difference in the processor

This is one of the major difference between the two phones. The iPhone 5S is the first 64-bit smart phone which is being launched with all-new A7 chip architecture. It also has an M7 Motion processor. That being said, the iPhone 5C has been launched with an A6 chip (it is technically an iPhone 5, with a new coat over the processor).

Storage

Another difference between the two is storage. The iPhone 5C has 16GB and 32 GB flavors whereas, iPhone 5 goes all the way up to 64 GB.

Design, dimension and the built

Design is another major comparison point between the two phones. iPhone 5C is radical departure for Apple. It is basically made of plastic, which is first for apple. It is shocking to see the quality of the product. This product also comes in a variety of colors (five in total). The iPhone 5C measures 124.4x59.2x8.97 mm and weighs 132g.



The iPhone 5S will be available in 3 metallic shades including a tone which is a reflection of gold. Dimensions of iPhone 5s are 123.8x58.6x7.6 mm and it weighs just 112g.

Features

These two phones are quite similar to each other in so many ways, but still there are some features which are different in both the products. iPhone 5S has a chip with 64 bit architecture and iOS7 was built for that architecture. The phone also has “fingerprint identity sensor” for better phone security. But all these features are missing from iPhone 5C.

Battery

One of the major drawback of apple phones are there battery. These two phones are coming in the market with built-in, non-swappable lithium-ion batteries. As per apple, the battery of both of the phones will almost give equal performance. The battery will last up-to 250 hours on stand-by and will have 10 hours of talk time. Web surfing will consume the battery in 8 hours on 3G and 10 hours on LTE and Wi-Fi.

Cameras

iPhone 5S and iPhone 5C, both have two cameras. A front-facing FaceTime camera and a rear-facing camera. The iPhone 5C iSight camera has 8MP with ƒ/2.4 aperture and LED flash. 3x zoom is also available in the phone. The iPhone 5C's FaceTime Camera is capable of taking 1.2Mp photos at a resolution of 1280x960, and enables 720p HD video recording. The iPhone 5S iSight camera has better 8MP sensor.

Display

This is another vertical in which both the products almost looks very similar to each other. They both have 4 inch diagonal wide screen with multi-touch displays. There is no surprise in store for people who were expecting better screen resolutions from Apple this time.

This is the first time Apple launched two product at the same time. This event was also held live in China through video conferencing facility. They have launched this low and high segment phone with a hope to capture more share in Asian market. Now only time will tell how this product will be received in the market. We wish Apple all the best.



As mobile space is filled with multiple mobile platforms, it's critical and expensive to create mobile apps for different platforms. Cross mobile app development is the right approach to serve this objective.        

Arrows In Your Bow To Hit The Mobile Marketing For Your Company

There is no second thoughts about mobile marketing being the future. Now
a days, people don’t have time to sit at one place and read newspapers,
watch TV etc. They want to do everything on the go hence, they use
mobile for almost everything.

There are some definite advantages of mobile marketing however, you must understand that you should have a proper strategy in place in order to promote your company well on mobile platforms.

Some of the marketing practices on which you should pay attention, are:

Mobile Website

For many people mobile is the first point of access for the information they are looking for. Hence, it is very vital to have a mobile website instead of a desktop website which people are accessing from mobile. There is a huge difference between mobile website and the components which goes into it. Always incorporate all the mandatory features in your mobile website and avoid any unwanted information over the mobile website. As it will increase page download time which is not good for a mobile website in terms of user experience and search engine ranking.

Mobile Apps

Now, who does not know about the functionality of mobile apps? You can very easily reach to your target audience through mobile apps. You can create informative, instructive, entertaining mobile apps for your product and services. If they are planned well, they can spread the word about your brand like fire.

Mobile Ads

Mobile ads offer different version like display, banner, audio etc. They can be an efficient as well as cost effective tools to spread awareness about your brand. Make sure that you are selecting the right budget, platform and time to run your ads. Just like on desktop, you can chose to display your ad in specific geographic.

Response QR Codes

QR codes are very effective medium when you want to be connected with your customers. A recent survey has shown that approximately 50% of the smartphone users have scanned QR codes of their favorite brand and 18% have even made the purchase after receiving an offer on the QR codes. One can use QR codes for increasing their sales very easily.

SMS Marketing

We can also call them as leaflets and pamphlets of new digital age. They convey our desired message to the user. A recent survey has shown that businesses prefer to opt for a mobile message marketing in comparison to e-mail marketing. Even the response of message marketing is better than e-mail marketing.

Mobile Search Marketing

Promotion of your brand is important but one has to understand that mobile search is distinct from desktop search. Search patterns as well as the motivation behind the consumer’s behavior are very different. It has been observed that, people while searching on mobile are looking for a local results. Hence, it is very vital to keep in mind your consumer behavior before promoting your company product and services. It’s also recommended to use mobile compatible resources in your mobile search marketing in order to provide same user experience.



At last we can certainly say that mobile marketing is the future and one must align their brand as per the latest mobile trends. If someone is deliberately neglecting this component for too long, it can create problem for their business growth. Select the appropriate mobile marketing medium for your company and reach out to large number of people.

iOS7: This Time They Will Make It or Break it

iOS6 was launched last year and the technology market was not kind to this product. It has to face lots of criticism and disapproval. Apple Inc is working constantly to launch a product which is creative and innovative, in order to challenge Android. This user interface is now six years old and while it has been repeatedly polished in every revision so far, it was decidedly starting to look out-of-date. Whether it’s about the UI or notification center, iOS was using the same old interface for it.



With iOS7, Apple is claiming that they are coming up with something which is robust, new and advanced. Whether it is physical-based wallpapers, or the iPhone or iPad lock screen, notification center and control center access, they have worked on each specific area to launch a product which is innovative and well conceptualized. But is it enough? Or they still have to compete? These questions will remain unreciprocated till the time the final product reaches in the hand of the users. As of today, it’s been assumed that iOS7 will be launched with coincide release dates of their new iPhone 5s or iPhone 6 in the fall or around mid of September 2013.



Apple is still not sharing any product details nor giving away the official release date. With the specifications and details given on iOS7, we have come to a conclusion of these given key features which are likely to be part of this new operating system. They are:



1. Complete UI face-lift with adaptive colors and system-wide Back swipe gesture

2. Dynamic wallpapers

3. Control Center with toggles, multimedia controls and shortcuts

4. You can customize multitasking feature

5. Updated Maps with Night mode and Turn-by-Turn walking directions

6. New system icons and folders, animated icons etc.

7. All apps multitasking with new card interface

8. Search apps which are based on location in the Appstore

9. If stolen, just turn off the Find My iPhone application then without giving the iCloud password it can’t be accessed

10. Updated Safari browser with unified search filed

11. iTunes radio

12. Camera filters with live preview and new square mode

13. New Photos app with better photo organization, picture editing

14. AirDrop file sharing (new feature)

15. Weather app with live weather animations

16. New Siri interface, new supported commands, new voices (with a male voice). In fact User can select Siri languages like French, German, and other languages too

17. Siri has also added support for Twitter, Wikipedia, and shows web search results direct from Bing.

18. FaceTime audio

19. Automatic app update

20. Contact Blacklist

21. Chinese-English, Italian, Korean and Dutch dictionaries

22. Inclinometer within the Compass app and many more. You can find more about their features at here

These features looks promising, with the iPhone 5s or iPhone 6. Technology market is also buzzing with the rumor that it has 13 megapixel camera, which is much higher than the 8 megapixel which Apple is currently offering with iPhone 5. iOS7 indeed has gone flat which brings the dynamic wallpapers and most importantly the parallax view to those flat icons, it means the screen will literally now give that 3D pop-up look. Even though they have tried to come up with really fascinating there are some loop-holes which can’t be ignored, which are–

1. No widgets

2. No open file system i.e. you often have to duplicate files

3. Air Drop works only between selected iOS7 and later versions and for iPhone 5, iPod touch 5G, iPad 4 and iPad mini

4. Limited integration of 3rd party social networks and services

5. iTunes radio only works in the US

6. Very basic camera UI with limited features and settings

7. Filters in Photos app are not supported by the iPad 2

The beta of iOS7 will be accessible only for iPhone 4 and up, iPad 2 and up, iPad Mini, and fifth-generation iPod Touch in the coming weeks. The final version is coming this fall. It’s still something which is not certain, we hope they come up with some real innovations for which Apple is famous for. The competition is way higher in the market where each and every mobile operating system are playing a cut-throat game for the #1 position. Let’s cross our fingers and hope for the best.

IBM Worklight V6.0 - Robust, Innovative and Evolved

IBM Worklight capabilities

There is no doubt that IBM has given a new direction to enterprise mobile application development with IBM Worklight. This is an exceptionally advanced product which has been well planned, and well conceptualized. It’s a technology which almost every application developer wants.




Leaving the previous version of IBM Worklight behind, IBM has now launched IBM Worklight V6.0 with its superior technology and innovative advancements, this is a platform which is set to take the market by storm, as IBM Worklight Developers benefit from all the best, improved, features.



With the new version of IBM Worklight, organizations can:

• Build applications which are supportable with multiple mobile operating environments from a single shared code.


• Enhance the form of mobile security at application, device and layer level to give better user ability to consumer.


• Effortlessly connect and synchronize with applications, cloud services and enterprise data.


• Govern the data and maintain mobile application portfolio from one central location.


• Facilitate consumers to have better accessibility towards stored data.

IBM Worklight Version 6.0 can revolutionize security standards of global organizations around the world. As this platform has been launched to support application podium, user validation, encoded client-server communication, and offline availability. Some of the features also facilitate enterprise application solution providers to do on-device encrypted, and offline validation of the user, before launching the application platform.



This 6.0 version of IBM Worklight can provide a comprehensive environment for cross platform mobile application development. This will help organizations to:

• Build new platform applications: Companies will be able to build applications for even the newest mobile application environment such as iOS, Android, Blackberry, Microsoft windows phone, windows 8 etc. 




• Explore different platforms: Now developers can also build applications for set-top boxes, mobile phones and other embedded system with Java ME.




• Reuse codes: Now companies can maximize the reuse of the codes among different mobile operating systems.




• Simplify application development: Some of the features, like drag-and-drop, give access towards simplified application development using HTML5, Dojo Mobile or JQuery Mobile to enhance user experience.




• Have better application quality: IBM Worklight Version 0.6 is providing better application quality to the users. These features enable developers and testers to record, edit and play back-to-back codeless test scripts on physical and rivalled devices.

These are features which will lead your company on the path to success, and why more and more businesses are choosing IBM Worklight Version 6.0 Further key capabilities include:

IBM Worklight - server side development

• WY SIWYG UI Construction


• Drag and drop features


• Upgraded code usage


• Simulated preview on browser and devices


• SDK native integration


• Enhanced Rational Team Concert integration 

In today’s world it pays to be at the forefront of modern technology, so that you can provide the simplest and most innovative solutions to your customers. IBM Worklight version 6.0 has proved its value as its popularity with developers escalates. Put your company ahead of the game with IBM Worklight V6.0.



Image: credited from ibm site

PhoneGap Application Development-Cross Application Development for Multi Framework

PhoneGap is an open source technology which facilitates in building cross platform mobile apps using HTML5, CSS and JavaScript.  Building application for different devices- Android, iPhone, Blackberry required different framework, lots of efforts and different languages. PhoneGap has been launched in the market to solve the same problem.




PhoneGap is using standard-based web machinery to build the application for mobile devices. All the PhoneGap apps are standard compliant, they are easy to work with and provide a very robust platform to develop application.



The AIR simulator of PhoneGap technology works very well with Mac, Windows and Linux. It assist the PhoneGap developer to test run the application on every platform to ensure the success of the application. All the business is looking to mobilize its operations and adopting the application which are best suited for their consumers, PhoneGap is looking like a perfect solution to them.



There are following advantages to PhoneGap which can help your business:

Single code to develop apps on all platform

With PhoneGap technology a developer can develop application for blackberry, iPhone, android just with one code. It actually helps the PhoneGap application developer to create applications which are innovative yet effective on all platform.

Turn-around time

With this effective cross mobile platform, time to market of the applications reduce commendably. The applications can be ready really soon and they can be tested parallel which will again save the time of business and they will be able to provide better application to their consumers.

Cost-effective

With PhoneGap technology, developers can reuse one code for all the mobile platform with minimum efforts which will reduce the development cost. The applications will hold better user experience still they will not put the additional burden on the companies.

Create apps with HTML, CSS and Javascript

Now cross platform mobile developers can innovate and develop robust mobile applications using HTML, CSS and Javascript. It will help developers to come up with well conceptualized and user friendly applications.



When PhoneGap was launched, the market speculated that it would be difficult for this technology to make its mark but it was a very wrong assumption. PhoneGap has nourished itself quite well and it turned out to be the only open source that supports seven platforms. 

PhoneGap just does not only do wonders with phone and web applications, it also allows for access to hardware features including GPS, Camera, sound and more. It has bought revolution in the market and more and more business are looking at cross platform PhoneGap technology to create enterprise mobile applications for them.

If you also want to develop an application for your business then opting for PhoneGap open source will be an efficient decision because it will give you an amazing product which is low on cost and works on all the seven platform. It is must go platform!

IBM Worklight – Makes Multi-Device Mobile Application Development Easy

Till a couple of years ago, mobile phones were primarily used for making and receiving calls. These days, with the advent of smartphones and various other models, mobiles have turned into multifunctional devices which are not only used for communication but have actually become a lifeline. There has been a rapid growth in the mobile phone market share with every passing year. There is tough competition among mobile device manufacturers and software development companies. While the former try to come up with devices with new features, the mobile application development companies strive to compete with each other for developing innovative and creative ideas and applications for mobile phones.



These days mobile application development is in demand. With the launch of latest smartphones and tablets in the market, there has been an increase in the variations in mobile operating system standards. This has led to a drastic growth in cross-platform market solutions and mobile development tools. The current mobile application development solutions have various shortcomings which include limited development environment and uncommon scripting languages. These shortcomings force mobile developers to either think about the cost or time involved in order to market the apps. However the launch of IBM Worklight has simplified the development of mobile web, hybrid, and native applications across multiple mobile operating systems such as iOS, Android, BlackBerry, and Windows® Phone making multi-device mobile application development easy.



IBM launched Worklight®, an open, comprehensive and advanced mobile application development platform to help organizations extend their business successfully into mobile devices. IBM Worklight maintains support for current mobile operating system (OS) versions through regular releases and fix packs. 

Role of IBM Worklight in Mobile Application Development

• IBM® Worklight helps organizations in extending their business to mobile devices. 


• It aids organizations to develop, test, run and manage HTML5, hybrid and native applications which results in decreasing development cost, time to market; ultimately improving mobile application governance and security.


• Worklight, a premier cross mobile application platform by IBM, has improved mobile application governance and security by the use of new standard-based technologies that actually eliminate the use of code translation, proprietary interpreters and unpopular scripting languages.

How do organizations benefit with the use of IBM Worklight

• It helps development of mobile applications under multiple mobile operating environments; that too from a single, shared code base 


• It can easily synchronize with enterprise data, applications and cloud services 


• It also safeguards mobile security on the device, application and network layer 


• It can govern the mobile application portfolio from one central control point


• It enables better user experience across multiple mobile devices

The launch of IBM Worklight has brought in a new era in mobile application development. It has made the process of developing and running multi-device mobile applications very easy. It delivers a truly open approach and provides secure connection to various enterprises. 

IBM Worklight Winner of CODiE 2013 Award- For Best Mobile Development Solution

Recently 27 winners of the CODiE 2013 Awards were announced
in software categories under the Software & Information Industry
Association (SIIA); meant for various software and digital content industries.
The CODiE Awards founded in 1986 by the Software Publishers Association (SPA), now
SIIA are actually called now the Excellence in Software Awards. Here pioneers
of software industry could actually appraise and honor each other’s work.

In this award ceremony various business software products
and services which were there for nomination were first reviewed by third-party
judges, later those evaluations were determined by 100 finalists. Out of these
100; SIIA members then actually voted them for 27CODiE Award Winners.

Let
us discuss here IBM Worklight Winner of CODiE 2013 Award for Best Mobile
Development Solution from IBM Corporation.

IBM Worklight has brought a new era in mobile application
development which provides an open, comprehensive and advanced cross platform mobile
application for smartphones and tablets. This platform from IBM can now help organizations
of all sizes be it large, medium or small in successfully developing and
managing mobile and multi device applications. The use of IBM Worklight platform
enables creation of rich, cross-platform apps without the use of code
translation, proprietary interpreters or unpopular scripting languages.



In today’s Hi-Tech world it is the need of hour for mobile application development companies to develop applications for multifunctional devices which in turn can provide better communication to their customers.

Omnie Solutions (I) Pvt. Ltd. a technology solutions
provider has become largest ASL partner for IBM Worklight in North America. This partnership will help
Omnie Solutions to offer enterprise mobile application solutions for mobile
devices to meet customer needs and increase productivity. With the
implementation of IBM Worklight; Omnie Solutions offers cross mobile
application development which could actually reduce development complexity and hence
deliver better mobile user experience to its clients.

IBM Worklight being declared winner of CODiE 2013 Award; is
actually a great news for all of the organizations who are striving hard to
provide multi device mobile application development to their customers.