Popular Emerging Trends in Mobile Commerce in 2015

Launch of Apple Pay in October 2014 gave rise to mobile commerce. This was one of the greatest innovations done by the technology giants like the launch of iPhone 6 which is integrated with NFC technology with easy point of sale (POS) for transaction.



This was a great milestone achieved by Apple by introducing iPhone 6 which is enabled with the ability to sync with another NFC equipped device and also lets you make purchase at real world stores. This venturing of Apple into the online payment world is absolutely a major breakthrough.



So as a business owner year 2015 is surely going to provide much more chances to meet the growing opportunities and be in line with the ever changing trends. It has been predicted that by 2015, the percentage of US internet users using the web through mobile device is going to rise more than the PCs. Goldman Sachs has predicted that by 2018 the number of consumers spending via mobile commerce is likely to grow to $626 billion.

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Categorization of the mobile commerce has been done as follows:

• e-Commerce website accessed via mobile device


• Purchase done on Mobile-optimized/responsive website


• Payment done via mobile device at POS


• Purchase via mobile apps


• Social media in-app mobile purchases (e.g. Facebook, Twitter)


• Distribution of rewards or coupons to drive physical store traffic towards mobile site

Let’s take you through the trends expected in the mobile commerce industry in 2015.


Purchase through In-App more prevalent

Users find doing purchase via in-app more fruitful and secure. There has been also major rise in the number of apps with which users have interacted. Facebook is one such a company which provides its own payment system to users and hence successfully gain their trust as well. It is predicted that in year 2015, many social game developers are planning to generate their revenue the way Facebook credit does.

Starbucks, has successfully developed its own mobile commerce platform which is an extension to its existing infrastructure. It has been successful in achieving same number of transactions and loyalty points to its website on phone which complements and mirrors its offline experience.

More percentage of users opting for Mobile Online Shopping

To cope up with the recent advancements in the mobile commerce many bricks and mortar companies have already started to capitalize on this trend. To narrow down the gap between bricks and clicks many offline stores are trying their best to capture online customers.

Also the social media emergence has also led to its boost as more retailers are trying to quickly seize their marketing potential. Hence in 2015 Facebook ‘likes’ and Pinterest ‘pins’ will hold more weightage.

Beware don’t ever forget Mobile Web

In recent times the power of the mobile website will certainly continue to fascinate its users by a higher number. The usage for mobile browsers is gearing up at full speed such that its demand is increasing day by day which is very well clear from its growing market share.

In 2015, it is expected that the percentage of customers coming from mobile web very well help to bring new business, also the apps are also included to help customers revisit the website.

The Smartphone Credit Card

NFC chips can surely help to bring into the revolution by facilitating the payment process using mobile technologies in 2015. NFC chips which once put inside smartphones help to transmit customer payment and banking data once scanning is done on the reader.

To conclude let’s wait and watch and we will certainly see plenty of new things on the horizon for this year that can change business and commerce across all spheres.

Internet of Things Demands Software Defined Storage

In our previous post we had discussed about How Internet of Things is Reshaping the World which gave us a better insight into the advantages of going for Internet of Things and its growing demands in near future. This time we have come up with other aspect of the Internet of Things (IoT) as how it can help in storing large data.



In recent times Internet of Things (IoT) has off course become an integral part of lives of many people as they have provided driverless cars, wearable fitness technology and much more.



Internet of Things is a major breakthrough in the technology and is widely adopted by people and businesses across the world. However the Internet of Things and other trends like mobility, social media and other big data actually are driving strong demand for storage of data.



Such an exponential growth rate of data is making its storage tough. The storage appliances are one of the building blocks of any day-to-day data center. These come up with software package that is customized as per the hardware and vice versa. Its benefits are that it is easy to use and configure them as per our convenience.

The appliances which are traditional are effective but also expensive. These come with redundant components which do have additional layers available for better complexity. But when companies go for Internet of Things to scale out their data centers, the costs for the traditional architecture touches the sky limit.



Its biggest bottleneck is that all the requests come via a single point of entry and are then re-directed. Imagine millions of users getting connected to just a single entry point that too at the same time. It hence makes things tough and restricts service providers to meet the capacity needed for Internet of Things.



From the recent survey the forecasts suggest that the digital universe will certainly double till 2020. Don’t assume that this whole data growth is only driven by people, but also by the devices which are in connection to the Internet for transmitting data 24/7.



Here came into picture the software-defined storage. Just to overcome these organizations are moving towards alternative storage approaches. One of them is Software-defined storage which is one of the best alternative. This term means instead of the dependency on the storage appliances now things are moving towards software layer hence adopting a software-defined approach. This hence is a major breakthrough for meeting the demands for Internet of Things.



To sum up we can say yes this software defined storage method is more suited as it can easily serve the variant requirements of the data centers across different industries. For example a telecom service provider may have different needs for data storage whereas a major bank with many branches across world with a cloud service host provider may also have different set of needs. So the data storage by software is customized as per the need of the businesses. For the Internet of services to successfully survive the need for software defined things always exists.



(Omnie Solutions is an enterprise application development company providing custom web and enterprise mobile application development services to global business. Omnie Solutions has extensive experience and expertise in app development for smart gadgets like Google Glass and smart watches. Follow Omnie Solutions on Facebook, LinkedIn, and Twitter for technology updates).



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Real-Time Voice Translations on Mobile Made Easy

Recently Google has come up with real time voice translation which might turn something of great use especially to those who live overseas or travel often. Google Translate is the major breakthrough in the real time monitoring system. This new update is for both Android and iOS apps and was already rolled out last month by Google with two features: real-time voice and sign translation.



Before going into the depth of the topic let us know first what real time feature actually means.



Real-time means where the interaction between the outputs resulting from an input is so instantaneous that it can impact its next input. There are two ways of sending or receiving that interaction either in the text format or in voice.



Chatting won’t be considered part of this as it is not done on real-time basis as you take time to reply back so be it a short or long text you always take time to finish sending the message. So it’s not called really real-time, but not far from it. Actually it is more near to real time messaging.



However the near-real-time voice messaging doesn’t find any need in today’s modern communication but at the same time it also holds some sort of importance. As with real-time voice, if you don't answer the call, you may lose it certainly. While with near real time, you choose time to answer the call, as it is there recorded and waiting for you to read and reply.

The phone camera should be “ON” inside the app to make use of the visual translation feature.



Its real-time voice translation is quite good as it can easily translate even intermediate speech between the two people who speak different languages while holding a conversation.



Imagine that you are on a world tour and for example you enter to Korean restaurant in London so you can make better use of Google’s latest app to test it and understand this foreign language.



So if you find yourself quite hungry and menu card is leaving you quite confused it is the best time to make use of Google real voice translate app.



Google Translate can easily help you to translate any foreign text into English that too on real-time basis. For that you just have to hover the phone camera over the menu card.



To your utter surprise you may find that this incredible translation can happen in less than a second hence making you understand each item in the menu list even if it is written in Korean language.



So while travelling to any other country you won’t face any problem and moreover no need to pay any unwanted bills.



You simply need to download free translation packs from Google’s Play Store for each of the language



To conclude we have to believe in the fact that Google Translate is quite an impressive app and if you are more on tours and travels make sure this app is there in your smartphone. Google Translate works in 90 languages and can be used without the need for an internet connection.



(Omnie Solutions is an enterprise application development company providing custom web and enterprise mobile application development services to global business. Omnie Solutions has extensive experience and expertise in app development for smart gadgets like Google Glass and smart watches. Follow Omnie Solutions on Facebook, LinkedIn, and Twitter for technology updates).



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Enterprise Cloud Computing – Need of the Hour

In 2015 we are taking a step forward and venturing into the third generation of the computer world. With the advent of the cloud, social and mobile technologies there has been a remarkable transformation noticed in various business models and consumer behavior. In the year 2015, many companies are expected to go for cloud computing to capture their visitor interaction and transform them into customers.

In this competitive environment many enterprises have started gearing up towards implementation of their clouds with automation feature be it a mixture of private and public. To make sure that the cloud services are much secure enterprises have invested much time in implementing guiderails around them. From 2012-2013, enterprises were focused on “what is cloud computing,” “build a cloud strategy” or “how to implement them. By end of 2014 things changed drastically and many progressive enterprises started knowing various cloud service models (IaaS, PaaS, and SaaS) and also started executing their cloud strategy.



Enterprises cloud computing refers to the computing environment which is adopted by many businesses across the globe.



The benefits of Enterprise Cloud Computing are as follows:

Helps to achieve superior speed and performance for IT resources

Helps to deliver web services, provide easy way to access the components that can be combined to meet business needs rapidly

More efficient utilization of IT resources

Lower IT infrastructure & operational costs

Reduce web application development time frames

Lower the software development cost for an enterprise

Efficient handling of the top demands for IT resources, like web applications and services.

Easy interface to the employees letting them leverage the functionality available in the web applications,

Prevent any security threat like onsite hacker attacks on the data in physical storage devices in the data center.

Why Cloud Computing implementation is necessary within an enterprise?



Cloud computing helps to let your IT infrastructure expand or contract on demand through virtualization hence diminishing existence of any bottlenecks which occur while configuration, expansion and replacement of traditional on premise IT systems. So it becomes a necessity of the enterprises to go for cloud computing as it helps them to eliminate the typical challenges faced like loss of any physical data due to any natural calamity or any other attack on the IT infrastructure site within an organization. Hence developing a cloud computing framework lets enterprises provide fast and secure delivery of IT services.



Cloud computing is composed to play a significant role in the tech industry now and in the near future. Gradually the number of products and services offered in the cloud computing space are also growing continuously. In the next post we will come up with what all opportunities are there for cloud computing to develop to get bottom-line returns for enterprises.



(Omnie Solutions is an enterprise application development company providing custom web and enterprise mobile application development services to global business. Omnie Solutions has extensive experience and expertise in app development for smart gadgets like Google Glass and smart watches. Follow Omnie Solutions on Facebook, LinkedIn, and Google+ for technology updates).



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