Top 6 Businesses That Can Take Benefits from Mobile Apps

Every business irrespective of their size needs to promote themselves. Without advertisement it is difficult for the enterprises to survive because it is important for them to stay connected with their customers and give them information’s about their product and services.

In earlier times, print advertisement was the best way. Slowly and gradually television advertisement made its way in our life. Currently digital advertisement is the talk of the world and enterprises are shifting their focus on mobile applications and mobile websites.



Almost every business can take benefit from mobile application because this is the only way to be connected with your consumers round the clock. Some of the industries which can take huge benefits from mobile apps are:

FMCG

This is a very consumer based category and the companies which are dealing in this sector are regularly launching new and better products in the market. The competition is intense in this segment. With the help of mobile application, these companies can always stay connected with their consumers and send them new updates etc.



Live example application- Evernote Food

Healthcare

Mobile applications are creating a boom in the healthcare segment. Lots of hospitals are signing up for the mobile applications because it gives them the opportunity to be connected with their patients. Even the patients like to have an app of hospital handy because they are able to get in touch with their doctor, hospitals etc. in case of emergencies.



Live example application- Catamaran

Fashion brands/clothing brands

Now who does not know that fashion brands regularly launch their new collection in order to serve best and up-to-date clothing line to their consumers. Mobile application can help the fashion brands to send latest tips to their customers and indirectly sell their products.



Live example application- ZARA

IT industries

There is no better way for technology companies to show their work through a unique mobile application. They can showcase their previous work and other dynamic ideas through mobile application perfectly. Even lots of IT companies are making mobile applications in order to serve their customers and grab new markets.



Live example application- Accenture

TV Channels

Yes, TV channels can take huge benefits from mobile applications. The users can check out the movie schedule on the go, set the reminders for their favorite shows, check out the latest videos of the shows etc. The possibilities for the TV channels and mobile applications are endless.



Live example application- USA TV

Travel companies

Lots of people book their tickets online while they are driving, eating lunch etc. A handy mobile application from a travel agency will help them to do their booking online hassle-free. What more, they can even talk to the travel agent with a call to action feature available in the smart phone.



Live example application- Bravofly flights



The list is endless because almost every business can take benefit from mobile applications. The best advantage which a mobile application can give you is round the clock connectivity with your customer. Unlike the websites, the server of mobile application are never down and there is no need to load them every time. They are available in your smartphone, you can use them anytime.

Let’s Look At 2013 With The Eyes Of Google Trends

Year 2013 is about to end and now when we look back, we become nostalgic thinking about the good and not so good things which happened with us in 2013. Recently, Google did the same thing and made us remember the year 2013 with “Google Trend” that can be viewed here.

The trends of 2013 have been divided into the categories of top trading, people, events, athletes, consumer electronics, Google+ hashtags, movies, TV shows and so on. Some people/event made it to this list because they did something meaningful whereas others are there because the world cannot get enough of them (Pun unintended!).



While late Mr. Nelson Mandela is soaring at the first position on the “people list” as well as “top treading”, the royal baby has also secured seventh position on the “top trading” gradient. It is really interesting to see that brave Ms. Malala Yousafzai is also in the list (rather, has secured third position) and people are getting aware about her movements & the cause which almost killed her in past.



It looks like a lot has happened for Miley Cyrus in this year because she was not only in the news throughout 2013, she has also made it to the list of google trend under the category of people (5th position) and her video of “Wrecking ball” is shining at number 5th position on YouTube video list. If this was surprising for you, wait till you hear this-she also has her hashtag on the 4th position of Google+ hashtag list.



In the Event Category, the bomb blast which happened during the Boston Marathon topped the list. However, it does arouse some of the painful memory but at the end we are waving goodbye to 2013 and all its sorrow memories should go away with it only.



Let us welcome 2014 with smile on our faces and hope in our heart for the best.



“We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year's Day.” ― Edith Lovejoy Pierce

Which Is Better Resource Augmentation or Project Based Outsourcing?

Resource augmentation vs. Project based outsourcing

IT industry is growing at a very rapid pace. More and more people are getting employed on regular basis by the IT companies. However, not all the companies have the ability to give sustainability as well as security to their employees and they scale the size of their company as per the requirement of the project.



It becomes very difficult to keep selecting and hiring a person and then let go of him after the project is completed. Hence, the trend of resource augmentation and outsourcing is becoming very popular. So what is Resource augmentation and project based outsourcing? Let’s have a look-

Resource Augmentation-

In resource augmentation, the resource becomes dedicated extension of your development team. You can talk to them directly without any channel. You communicate with your dedicated resources as often as you like through phone, chat, e-mail etc. The enterprise can also demand for the regular status update by the end of the day. This resource will only work for your project during the length of the contract. Some of the outlines of staff augmentation are-

• Communicate directly with your resource for as long as you like.


• The resource will only be dedicated to you and will not work with any other client during the length of your contract.


• You can hire this resource for the longer duration as well. You can even extend the contract as per your need.


• You can even ask him to guide your in-house team and use them to their maximum core expertise.


• The resource will make sure that your company is delivering the project which is not over budget and within the times lines.

Project Based Outsourcing-

Unlike staff augmentation, in project based outsourcing the resource can work on many other projects along with your project. There is no exclusive clause which is being implemented on the given resource. In this type of agreement, you have to specify the terms and condition as well as your requirement in advance. After you laid down your requirements, you and project manager will agree on a delivery schedule. You will have a weekly meeting with the resource where you may ask any question, give your feedback and take the update on the scheduling of the project. The outlines of project based outsourcing are-

• You can talk directly with the resource generally once a week.


• All the software requirement must be defined before the beginning of the project and the delivery must be pre-fixed.


• Resource also works for other projects as well.


• You can hire these resources for any length of time.

After looking at the above said points, we can certainly say that both resource augmentation and project based outsourcing have their own advantages. You can pick the option which you like and suits your requirement.

Omnie Solutions Celebrated an Event Called Table of Love

An Expression of Love- to show
that We Care!

Once Alan D. Wolfelt said – “Food is
symbolic of love when words are inadequate.” Omnie decided to celebrate Thanksgiving
in a unique way by organizing an event called “Table of Love”. It is common knowledge that food has the power to unite
people together in a strong bond. This event was just an expression of our love
and a token of gratitude to each member of the Omnie family.

On December 2nd, 2013, Omnie Solutions (I) Pvt. Ltd organized an
event called – Table of Love where
selected female team members (those who had participated) of Omnie family
cooked something at home  especially for
their colleagues and brought it to office. It was a fun event and more
importantly, a competition where we asked for “blind tasting” of the dishes which
were a part of the lavishly spread out cuisine. Each and every member of the
Omnie family was supposed to vote for the 3 most delicious items in the extravagant
menu. From Angoori Rasmalayi to Idli Sambar. From Litti Chokha to Mushroom
Korma or an authentic Multani dish, Sarhadi Multani Khoya. Girls had made
different cuisines from different states of India. The efforts put in by the
participants was incredible and highly commendable. 

This activity was carried out to
increase the team spirit of the Omnie family and to express the love we feel
for each other. For this simple reason, the event was called “Table
of Love”. Girls grabbed this opportunity with both hands and took it as
the perfect day to showcase their culinary skills. The event commenced at 3
P.M. in the Omnie cafeteria, with each mouthwatering and delicious dish
displayed on the table. Volunteers ensured that everyone got just enough food so
that they could judge the taste of the dish. A menu card mentioning the name of
each dish was placed in front of the item and all the people present in office
were asked to mark the 3 most favorite recipes of the day in that menu card
itself. The terms and conditions of the competition warranted that the participants
do not disclose the names of their dish to anyone. Dishes with the maximum
votes were elected winners and were given exciting cash prizes of Rs. 7000, 5000 and 3000 for the first,
second and third positions respectively. The creator of the best dish was also
awarded the Apron with the words “Omnie Chef” inscribed on it.  

While the “Angoori Rasmalai”, prepared by – Nidhi Maheshwari was adjudged the
winner, the “Chatakakedar Chatpatte Chole”
prepared by Sudipta Dey and the “Badam
Halwa” prepared by Sayali Shah won the second and third place respectively.
All the other dishes were also a delight for our taste buds and the Omnie
family really thanked the participants from the bottom of their hearts. Creating
this magical experience would have been impossible without everyone’s much
valued efforts. Moreover, girls who had participated in this event even got Rs. 1000 each as token of appreciation
for their efforts. Our grand menu list included – 

Even though everyone had their
lunch during their lunch hours, yet they enjoyed their “Plate of Love” with
everyone. It was indeed a special moment for all of us, as everyone treasured
the gratitude of love they had received from each other. This Table of Love was
such a success that we have decided to organize many such events and activities
in future. This event was not just the best way to showcase your culinary
talents but to show that when a woman cooks a meal for her family, she ensures
that her dish is garnished with a special ingredient called “love” which makes
the dish extra special. 

We would like to conclude by
saying that “People who love to eat are
always the best people.” – Juila Child

Can Cloud Computing and Social Media Live Without Each Other?

Every company is using cloud services these days. Initially market was not very keen towards cloud computing but it seems that cloud computing is here to stay. Rather, it will be better to say that it is here to stay for long. We all have read and heard enough about the advantages of cloud computing and of course got use to them as well but there are so many verticals of cloud computing which is yet unexplored.

Social media is an unmapped side of cloud computing. We all don’t even know that we use cloud computing on daily basis when we use our social media channels and apps to send messages, chat with our friends, send pictures and locations etc. Now, when we know that we have been using cloud computing, it looks more promising to us, isn’t?



It will be wise to say that social media actually runs on the cloud. All the social media functions we perform, they use cloud to complete that action. Like when we post a photograph on Facebook it goes on cloud, when we upload a video on YouTube it goes on the cloud, when you send message to your office colleague on LinkedIn it goes on cloud.



Some of the basic advantages of using a cloud server for social media are:

• Real-time updates


• Mobility in receiving and sending information


• 24x7 connectivity


• Secured data and information

Technically social media will not at all be that exiting if we eliminate all the functions which cloud performs from the social media. We all love social media because of the features provided by the cloud server.



The storage of social cloud would not have been possible without the dynamic infrastructure of the clouds. Now lot of public places are using your Facebook login as the check point. They are not using their own login system and trying to bring everything under one umbrella. Recently, even the Airport authority of Canada has started giving the access of Wi-Fi with the personal login of your Facebook. This way they are not only checking your identity but also saving a lot of time of the user by not compiling him to create a new login.



The concept of social media works on the interpersonal relationships which has been with the users over number of years. It is very important for the cloud server to protect the integrity of the communication otherwise the user will not like to converse with their friends and family over social media websites. Now, cloud servers are offering lots of enhanced security mediums in order to make sure that nobody can compromise the security of the cloud server.



If we consider all the above said points, we can certainly say that the essence of social media will be lost if we forgo the cloud computing.



image source: revenews.com