INRIX Will Be Launching a Traffic 5.0 App with Google Glass

INRIX has unrevealed that their newest traffic 5.0 app will be available with Google glass. This application will be compatible with android, iOS, windows phone and some specific versions of blackberry OS. The software which will be launched by INRIX with this new version of application is expected to deal with the major problem of traffic congestion. INRIX is expected to give the solution of annoying traffic problem to masses in next two weeks (The expected launch date is October 1st Week).

As we know, it is very dangerous to interact on phone while driving or keep looking into your GPS screen for the alternate route. This Google glass will be adjusted on your eyes with your hand behind the steering wheels and mind on the road. This road traffic application will guide you through the traffic without creating any major hindrance.



INRIX Traffic 5.0 will be very easy for the driver to use with a build-in voice command. This software will have the features like traffic maps, live cameras, message sending of your arrival time and all other amazing thing build on one screen only.



So far, INRIX was trusted by Audi, BMW and Ford but now this application will be available for every user. This new mobile app version will also going to be the first app which has been designed for Google Glass which will allow users to offer ETA’s and best route while driving.



This traffic app will be pretty similar to the smartphone variant, but with Google Glass which is powered by Android OS there will be some unique functions such as push notifications when the driver will approach towards traffic congestion or accident areas. This application will also send ETA’s alert to your family and friends if something happens via Google Talk or e-mail.



Some of the basic advantages of Google glass with INRIX traffic 5.0 app, are -

Avoid Traffic Delays

Application tells you if you will be facing any traffic in your path. You will get notifications about the congestion or an incident which may have happened ahead of your route. You can also ask for the alternate route. This application basically provides the route based on your final destination.

Share the Incident Photos

You can click photographs without using your hands while driving. You can tell your Google glass through voice command to click a picture and it will do it for you. You will be able to store these pictures on your G+ account as well as in your app account. You can also share some of the latest incident pictures on the road.

Send your Location

You will be able to send your location and whereabouts to your family and friends while driving. You can even give them a head start of your arrival time while driving. This will be possible through Google talk message or through e-mail.

Compare Route and Timings

Application will show a prompt message once you reach your destination about how much time you took etc. You can actually be able to compare some of the alternate routes and see which one is best for you.



We would love to hear, what you think about this new invention and do you think they will actually be able to change the world with this new invention. Leave us a comment and share your views.



It’s amazing to see that technology is pacing so fast. Mobile app development companies are also doing great to fulfill the demand of this growing market. We hope that in near future we see more innovative enterprise application development which can bring revolution in the market.



Information source: INRIXTraffic

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iPhone 5S vs. iPhone 5C - A Fair Comparison

Apple finally launched the much awaited iPhone 5S and iPhone 5C on 10th Sep, 2013. They have retired the iPhone 5 however, iPhone 4S and 4 are still available in the market. This is the first time apple has launched two new iPhone’s at the same time in the market.



When you see both the phones and compare their features, you will see that there are following difference between the two phones. Some of the major differences are-

Price difference

Of course, this is an obvious point because iPhone 5C is meant to be a low budget phone with which Apple is trying to grab hold of the Asian market. In the UK market, where apple is still ruling they have launched their product at a whopping price of £720 (64 GB model) for iPhone 5S whereas iPhone 5C is available for £569 (64 GB model).

Difference in the processor

This is one of the major difference between the two phones. The iPhone 5S is the first 64-bit smart phone which is being launched with all-new A7 chip architecture. It also has an M7 Motion processor. That being said, the iPhone 5C has been launched with an A6 chip (it is technically an iPhone 5, with a new coat over the processor).

Storage

Another difference between the two is storage. The iPhone 5C has 16GB and 32 GB flavors whereas, iPhone 5 goes all the way up to 64 GB.

Design, dimension and the built

Design is another major comparison point between the two phones. iPhone 5C is radical departure for Apple. It is basically made of plastic, which is first for apple. It is shocking to see the quality of the product. This product also comes in a variety of colors (five in total). The iPhone 5C measures 124.4x59.2x8.97 mm and weighs 132g.



The iPhone 5S will be available in 3 metallic shades including a tone which is a reflection of gold. Dimensions of iPhone 5s are 123.8x58.6x7.6 mm and it weighs just 112g.

Features

These two phones are quite similar to each other in so many ways, but still there are some features which are different in both the products. iPhone 5S has a chip with 64 bit architecture and iOS7 was built for that architecture. The phone also has “fingerprint identity sensor” for better phone security. But all these features are missing from iPhone 5C.

Battery

One of the major drawback of apple phones are there battery. These two phones are coming in the market with built-in, non-swappable lithium-ion batteries. As per apple, the battery of both of the phones will almost give equal performance. The battery will last up-to 250 hours on stand-by and will have 10 hours of talk time. Web surfing will consume the battery in 8 hours on 3G and 10 hours on LTE and Wi-Fi.

Cameras

iPhone 5S and iPhone 5C, both have two cameras. A front-facing FaceTime camera and a rear-facing camera. The iPhone 5C iSight camera has 8MP with ƒ/2.4 aperture and LED flash. 3x zoom is also available in the phone. The iPhone 5C's FaceTime Camera is capable of taking 1.2Mp photos at a resolution of 1280x960, and enables 720p HD video recording. The iPhone 5S iSight camera has better 8MP sensor.

Display

This is another vertical in which both the products almost looks very similar to each other. They both have 4 inch diagonal wide screen with multi-touch displays. There is no surprise in store for people who were expecting better screen resolutions from Apple this time.

This is the first time Apple launched two product at the same time. This event was also held live in China through video conferencing facility. They have launched this low and high segment phone with a hope to capture more share in Asian market. Now only time will tell how this product will be received in the market. We wish Apple all the best.



As mobile space is filled with multiple mobile platforms, it's critical and expensive to create mobile apps for different platforms. Cross mobile app development is the right approach to serve this objective.        

Arrows In Your Bow To Hit The Mobile Marketing For Your Company

There is no second thoughts about mobile marketing being the future. Now
a days, people don’t have time to sit at one place and read newspapers,
watch TV etc. They want to do everything on the go hence, they use
mobile for almost everything.

There are some definite advantages of mobile marketing however, you must understand that you should have a proper strategy in place in order to promote your company well on mobile platforms.

Some of the marketing practices on which you should pay attention, are:

Mobile Website

For many people mobile is the first point of access for the information they are looking for. Hence, it is very vital to have a mobile website instead of a desktop website which people are accessing from mobile. There is a huge difference between mobile website and the components which goes into it. Always incorporate all the mandatory features in your mobile website and avoid any unwanted information over the mobile website. As it will increase page download time which is not good for a mobile website in terms of user experience and search engine ranking.

Mobile Apps

Now, who does not know about the functionality of mobile apps? You can very easily reach to your target audience through mobile apps. You can create informative, instructive, entertaining mobile apps for your product and services. If they are planned well, they can spread the word about your brand like fire.

Mobile Ads

Mobile ads offer different version like display, banner, audio etc. They can be an efficient as well as cost effective tools to spread awareness about your brand. Make sure that you are selecting the right budget, platform and time to run your ads. Just like on desktop, you can chose to display your ad in specific geographic.

Response QR Codes

QR codes are very effective medium when you want to be connected with your customers. A recent survey has shown that approximately 50% of the smartphone users have scanned QR codes of their favorite brand and 18% have even made the purchase after receiving an offer on the QR codes. One can use QR codes for increasing their sales very easily.

SMS Marketing

We can also call them as leaflets and pamphlets of new digital age. They convey our desired message to the user. A recent survey has shown that businesses prefer to opt for a mobile message marketing in comparison to e-mail marketing. Even the response of message marketing is better than e-mail marketing.

Mobile Search Marketing

Promotion of your brand is important but one has to understand that mobile search is distinct from desktop search. Search patterns as well as the motivation behind the consumer’s behavior are very different. It has been observed that, people while searching on mobile are looking for a local results. Hence, it is very vital to keep in mind your consumer behavior before promoting your company product and services. It’s also recommended to use mobile compatible resources in your mobile search marketing in order to provide same user experience.



At last we can certainly say that mobile marketing is the future and one must align their brand as per the latest mobile trends. If someone is deliberately neglecting this component for too long, it can create problem for their business growth. Select the appropriate mobile marketing medium for your company and reach out to large number of people.